Grupo
WK
Resumo
Glowcap, a beauty and skincare startup, brought us on board to create a brand identity that reflects their clean ingredients and modern aesthetic. From logo to packaging to site visuals, we crafted an entire design language.
Cliente:
Glowcap Beauty
Ano:
2023
Categoria:
Branding
/
Packaging Design
Localização
Los Angeles, CA
O Desafio
Glowcap needed more than a logo — they needed a brand system that worked across touchpoints. Their early visuals felt too clinical, lacking warmth and shelf appeal.
No clear visual hierarchy on packaging
Generic branding that didn’t stand out
Lack of emotional connection through design
Poor scalability across web and print
A Solução
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
Palavras do Cliente
